Nearly half (49%) of Real Estate Agents sold none or only one Home in 2024

A recent study by the Consumer Federation of America (CFA) revealed a staggering statistic: 70% of real estate agents sold five or fewer homes in the past year, and nearly half (49%) sold none or only one. These numbers highlight a major shift in the industry—one that exposes a crucial truth: success in real estate starts with mindset before strategy.

The HEAT Realty Approach: Mindset First, Leads Second

At HEAT Realty, we know that an agent’s biggest obstacle isn’t the market—it’s their own limiting beliefs. Too many agents get stuck in a cycle of self-doubt, procrastination, and fear of rejection, preventing them from taking the necessary actions to grow their business. The difference between struggling agents and top producers isn’t just skill—it’s belief. When agents believe in themselves, they take action. When they take action, they generate leads. And when they generate leads, they close deals.

Why So Many Agents Are Struggling

Limiting Beliefs: Many agents hold themselves back with thoughts like, “I’m not good at sales,” “I don’t know enough people,” or “The market is too competitive.” These self-imposed limitations keep them from even trying.
Procrastination & Inconsistency: Knowing what to do isn’t the problem—doing it consistently is. Without accountability, many agents fail to prospect daily, follow up, or engage with potential clients.
Lack of Lead Generation Strategies: Even when agents get past their limiting beliefs, they often don’t know where to start. Relying on sporadic referrals or outdated methods is no longer enough.
Fear of Rejection: Many agents hesitate to pick up the phone, knock on doors, or market themselves aggressively because they fear hearing “no.”

The Opportunity for Agents Who Believe

While these statistics may seem discouraging, they actually present a massive opportunity. The industry is in the process of weeding out those who aren’t mentally and professionally prepared, leaving more space for serious, well-trained, and confident agents to dominate.

At HEAT Realty, we start by breaking down the mental barriers that hold agents back. We teach them how to eliminate limiting beliefs, build confidence, and develop an unstoppable mindset. Once they believe in themselves, we equip them with proven lead generation strategies that ensure consistent business growth.

The Power of Coaching & Accountability

Success in real estate isn’t just about knowledge—it’s about action. And action only happens when you have the right mindset and the right support system. Too many agents work in isolation, with no one pushing them to follow through. That’s why coaching and accountability are essential. When agents have a mentor holding them accountable, they take action, stay consistent, and build momentum.

The reality is simple: Selling just one home a month with an average commission of $8,500 puts an agent at over $100K per year. But getting there requires a shift in mindset, structured lead generation, and daily action.

How to Take Control of Your Real Estate Career

Eliminate Limiting Beliefs: Stop telling yourself why you can’t succeed and start believing in your ability to thrive.
Commit to Daily Lead Generation: Confidence comes from action. Making calls, networking, and following up must be non-negotiable habits.
Embrace Rejection: Every “no” brings you closer to a “yes.” Successful agents don’t fear rejection—they embrace it.
Surround Yourself with Accountability: Work with a coach or mentor who will push you to stay consistent and reach your full potential.

The market is shifting, and only those who believe in themselves and take action will rise to the top. Are you ready to break through your limitations and build a thriving real estate business? Let HEAT Realty guide you to success—starting with your mindset. Contact us today to learn how we can help you eliminate limiting beliefs and master lead generation for unstoppable growth.